Marketing industry leaders are constantly talking about the disruption that AI (Artificial Intelligence) is bringing to the world of business and commerce. Does AI matter? Is researching AI going to be a fruitful use of your time as an entrepreneur or business owner? Perhaps!
In this article, business and technology researcher and writer Jay Ripton offers eight ways you can start to leverage the power of AI to improve your lead generation strategy, including:
- Helping you deliver more personalized content.
- Engaging with potential customers and clients instantly with chatbots.
- Interpreting the natural language cues people give, indicating their level of interest.
- Predicting the score and quality of leads.
- Automating communications and email campaigns.
- Optimizing your website for voice search and search engines.
- Scouting out new opportunities to find leads in new places.
- Reaping the benefits of data and analytics.